Analisis Perbandingan Sikap Konsumen Atas Atribut Produk Teh Pucuk Harum Dan …

This study aims to determine the Comparative Analysis of Consumer Attitudes on the Product Attributes of the Pucuk Harum Tea and Botol Sosro Tea in Pekanbaru City. The population in this study were consumers of Pucuk Harum Tea and Bottol Sosro Tea, data collection was carried out using a questionnaire with a research sample of 120 respondents, using accidental sampling technique. Data analysis …