Peran Kualitas Produk, Citra Merek Dan Gaya Hidup Terhadap Keputusan Pembelia…

This study aims to determine the Role of Product Quality, Brand Image and Lifestyle on Purchasing Decisions and Brand Loyalty in Apple Brand Smartphone Users in Pekanbaru City. This study uses primary data, namely data obtained from interviews and questionnaires to consumers who have purchased Apple Brand Smartphones. Secondary data obtained relates to the literature relating to researchers. Th…