Pengaruh Iklan Televisi Dan Endorser Valentino Rossi Terhadap Brand Awareness…

This study aims to determine the effect of Television Advertising and Endorser Valentino Rossi on Brand Awareness and Purchase Decisions of Yamaha NMAX Motorbikes in Pekanbaru. The population in this study were all Yamaha N-Max motorbike users in Pekanbaru, amounting to 937 in 2019. This study used a sample of 109 respondents using the Slovin formula. The types of data used are primary and…