Analisis Strategi Keunggulan Bersaing Umkm (Sektor Makanan Dan Minuman) Dalam…

This study aimed to develop a strategy in order to increase the competitive advantage of Micro, Small and Medium Enterprises (MSMEs) in the Food and Beverage Sector in Rengat City. This study used qualitative research methods. The data collection technique used in this research was interviews, observations, questionnaires, and literature studies. The selection of the interviewees was carrie…