Pengaruh Online Consumer Review Dan Rating Terhadap Kepercayaan Konsumen Dan …

ABSTRACT This study aims to determine the Online Consumer Reviews and Ratings on Consumer Trust and Purchase Decisions at Shopee E-commerce in Pekanbaru City. The population in this study are consumers who have shopped online at Shopee's e-commerce who live in Pekanbaru City, whose number is not known with certainty. Premiere data were collected using a questionnaire as an instrument to …