Pengaruh Celebrity Endorse, Perceived Value Dan Brand Image Terhadap Keputusa…

The purpose of this stu dy was to analyze the influence of celebrity endorse, Perceived Value and Brand image on the Toyota Sienta Car Purchase Decision. To analyze the effect of celebrity endorse, Perceived Value on Brand image on decisions with consumer satisfaction as a moderating variable. In this study, the population is consumers who buy Toyota Sienta at PT. Agung Automall Soekarno Hatta …