Pengaruh Brand Image Dan Kualitas Layanan Terhadap Keputusan Memilih Dengan W…

This study aims to determine the effect of brand image and service quality on the decision to choose with word of mouth as a mediating variable at Prof. Dr. Tabrani Pekanbaru. The population in this study were patients who had been treated at Prof. Dr. Tabrani as a general patient. The sampling technique used was purposive sampling technique with a sample size of 120 respondents. Data analysis …