Pengaruh Sales Promotion, Personal Selling Dan Advertising Terhadap Keputusan…

The aim of this study to analyze the effect of Sales Promotion, Personal Selling and Advertising on consumer purchasing decisions partially and to analyze the effect of Sales Promotion, Personal Selling and Advertising together on consumer purchasing decisions. The population in this study was the principal of the MDTA school in Pekanbaru who had made a transaction, namely buying books publishe…