Penilaian Konsumen Mengenai Persepsi Harga, Lokasi, Dan Store Atmosphere Dala…

A marketing mix is the set of marketing tools that a business uses to align the products or services with the needs and wants of its target customers at the right time and at the right place for the right price. The purpose of this research is to discover the influence of perceived price, location, and store atmosphere that affect purchase decision and loyalty of Indomaret’s customer in Rumba…