Pengaruh Reputasi, Kemudahan Transaksi Dan Desain Website Terhadap Minat Dan …

The purpose of this research is to analyze the influence of reputation, ease of transaction and website design on purchasing decisions through interest. To analyze the effect of interest on consumer purchasing decisions on Lazada's buying and selling sites. In this study, the population was the Postgraduate Masters student at Riau University for the 2019/2020 academic year, totaling 2427 people…