Pengaruh Store Atmosphere Dan Kualitas Pelayanan Terhadap Kepuasan Dan Loyali…

ABSTRACT The purpose of this study was to find out the effect of the influence of store atmosphere and service quality on customer satisfaction and loyalty at Warkop Pinggiran 45 Pekanbaru. This study uses a quantitative approach. The sample in this study were 140 people who had visited Warkop Pinggiran 45 Pekanbaru more than 2 times and were aged 17 years and over. Sampling using nonproba…