Pengaruh Atribut Produk Dan Referensi KelompokTerhadap Keputusan Pembelian Da…

This study aims to determine the effect of product attributes and group references on purchasing decisions and cosmetic buying interest in Sariayu Martha Tilaar in Pekanbaru. The population in this study includes consumers who have made purchases and used cosmetic Sariayu Martha Tilaar, Nonprobability samples in determining the number of samples in this study as many as 108 respondents. P…