Pengaruh Penggunan Celebrity Endorser Dan E-Wom Terhadap Keputusan Pembelian …

The research was conducted on postgraduate students at the University of Riau. The purpose of this research is to know the effect of using celebrity endorsers and EWOM on purchasing decisions and customer satisfaction focused on social media Instagram. This study took a sample of 95 people. The variables used to measure celebrity endorsers on purchasing decisions and customer satisfaction are v…