CD Skripsi

Analisis Pemasaran Tandan Buah Segar (Tbs) Kelapa Sawit Swadaya Di Desa Kota Raya Kecamatan Kunto Darussalam Kabupaten Rokan Hulu

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ABSTRACT
This study aims to analyze the structure, functions, and efficiency of the
marketing channels of independent oil palm fresh fruit bunches (FFB) in Kota
Raya Village, Kunto Darussalam District, Rokan Hulu Regency. The research
employed a quantitative approach using a survey method. A total of 60
independent farmers, five collectors, and two wholesalers (RAM) were selected
through purposive and simple random sampling. Data were analyzed using
descriptive statistics and efficiency indicators, including marketing margin,
farmer’s share, and benefit-cost ratio. The results identified two main marketing
channels: (1) Farmer → Collector → Wholesaler → Palm Oil Mill (POM), and
(2) Farmer → Wholesaler → POM. Channel II proved to be more efficient, with
lower total marketing costs (IDR 158/kg), a margin of IDR 745/kg, a farmer’s
share of 77.04%, and a benefit-cost ratio of 4.73. In contrast, Channel I had higher
costs (IDR 255/kg), a lower farmer’s share (73.96%), and a benefit-cost ratio of
4.60. These findings highlight that shorter marketing chains offer better price
shares for farmers and greater overall efficiency in the marketing system.
Keywords: Distribution Channel, Farmer’s Share, Independent Oil Palm,
Marketing, Marketing Efficiency

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1906124881

Penerbit

Pekanbaru : Universitas Riau – F.PERTANIAN – AGRIBISNIS., 2025

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1906124881

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

AGRIBISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

daus

Versi lain/terkait

Lampiran Berkas

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