CD Skripsi

Pengaruh Kinerja Layanan Dan Persepsi Harga Terhadap Kepuasan Pelanggan Dan Loyalitas Pelanggan Pada Maskapai Penerbangan Pt. Lion Air Di Pekanbaru

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The Study aims to determine the effect of service performance and price
perception on costumer satisfaction and costumer loyalty on PT. Lion Air in
Pekanbaru. The population in this study include costumer who use the service on
PT. Lion Air in pekanbaru, totaling 112 people.
The sample was determined by using purposive sampling method. In this
study the sample studied used a questionnaire as an instrument to prove the
results of the study, for testing the hypothesis in the study using the path analysis
method (path analysis) with the help of the SPSS program.
The results show that: 1) there is a significant effect of service
performance on customer satisfaction on Lion Air Airlines in Pekanbaru, 2) there
is a significant effect on perceived price on customer satisfaction on Lion Air
Airlines in Pekanbaru, 3) there is a significant effect on service performance on
customer loyalty on Lion Air Airlines in Pekanbaru, 4) there is a significant effect
on perceived price on customer loyalty on Lion Air Airlines in Pekanbaru, 5)
there is a significant effect on customer satisfaction on customer loyalty on Lion
Air Airlines in Pekanbaru, 6) there is a direct and significant influence on
customer loyalty through customer satisfaction on Lion Air Airlines in
Pekanbaru, 7) there is an indirect and significant influence on customer loyalty
through customer satisfaction on Lion Air Airlines in Pekanbaru.
Keyword: Service Performance, Price Perception, Costumer Satisfaction,
Costumer Loyalty.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 02 120 (0108)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi dan Bisnis – Akuntansi., 2020

Deskripsi Fisik

ix, 79 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 02 120 (0108)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

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