CD Tesis

Pengaruh E-Satisfaction Dan E-Trust Terhadap Repurchase Intention Melalui E-Word Of Mouth (E-Wom) Sebagai Variabel Intervening E-Commerce Bukalapak Pada Generasi Millenial

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The object of this study is to find out the influence of e-satisfaction and e-trust on repurchase intention through e-word of mouth ( E-WOM ) as variable intervening e-commerce Bukalapak on millennial generation. The population is millennial (Gen Y) who has done the transaction minimum twice in Bukalapak e-commerce in their smartphone by using its application. Furthermore, the data collection techniques is by using questionnaires on google form and the sample was classified to 185 people. Technical data analysis in this study is with Structural Equation Modelling (SEM) by using Smart PLS 3.2.9 for data processing. The results showed e-satisfaction had an effect on the e-word of mouth. E-trust affects the e-word of mouth. E-satisfaction affects the e-word of mouth and repurchase intention .E-Trust affects the e-word of mouth and repurchase intention. After that, e-satisfaction give the affects to the repurchase intention through the e-word of mouth and between the e-word of mouth and e-satisfaction have correlation to create those become a relation.
Key Words : E-Commerce, E-Satisfaction, E-Trust, E-Word of Mouth and Repurchase Intention

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

10 03. 220 (0133)

Penerbit

Pekanbaru : Universitas Riau – Pascasarjana – Tesis Manajemen., 2020

Deskripsi Fisik

xiv, 112 hlm,; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

10 03. 220 (0133)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

FATAH

Versi lain/terkait

Lampiran Berkas

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