Analisis Pengaruh Atribut Produk Dan Psikologi Konsumen Terhadap Brand Switch…

This study aims to find out how the influence of product attribute variables, consumer psychology of brand switching and variety seeking as simultaneous moderation variables on the consumers of Instant Kapal Api in Pekanbaru city. As for the population of this study are 12 districts in the city of Pekanbaru with 120 people ever make a switch shift from Kapal Apito other coffee brands as well as…