Pengaruh Retail Marketing Mix Terhadap Keputusan Pembelian Dan Kepuasan Pelan…

This research is intended to know the Effect of Retail Marketing Mix on Purchase Decision and Consumer Satisfaction At 999 Mini Supermarkets Pekanbaru. In this research there are 8 variables, namely Retail Marketing Mix consisting of : Product (X1, Price (X2), Location (X3), Promotion (X4), Store Atmosphere (X5), Service (X6), Purchase Decision (Y1), and Consumer Satisfaction (Y2). Population o…