Pengaruh Kesadaran Lingkungan, Pengetahuan Lingkungan Dan Kepedulian Lingkung…

ABSTRACT This study aimed to see how environmental awareness, environmental knowledge, and environmental awareness affected attitudes and their impact on green product purchase intentions at The Body Shop in Pekanbaru City. The population in this study is the people in Pekanbaru City who know the existence of The Body Shop's green products. While the sample is 200 respondents who live in …