Analisis Pengaruh Store Atmosphere Terhadap Keputusan Pembelian Konsumen Yang…

The research was conducted at Gramedia Book store Sudiman Pekanbaru in order to determine how the influence of Store Atmosphere and Store Image on Consumers Purchase Decision. And also to find out how the influence Store Atmosphere indirectly through store image on consumers purchase decision at Gramedia Book store Sudirman Pekanbaru. Sample was determined by the formula Heir, as many as 120 re…