CD Skripsi

The Influence Of Social Media, Innovation, The Use Of Accounting Information, And Capital On Micro, Small, And Medium Enterprise (Msme) Performance (Evidence From Bengkalis Regency)

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ABSTRACT
This study aims to determine whether the social media, innovation, the use of accounting information, and capital affect the performance of MSMEs in Bengkalis Regency. The population in this study are 20.996 MSME in Bengkalis Regency. The RBV theory is used as the groundwork for measuring MSME performance in this study, with the independent variables used being internal factors that can affect MSME performance. The sampling technique in this study used a purposive sampling technique and obtained a sample of 100 MSMEs. The data collection technique in this study was questionnaire distribution. The data analysis method used is multiple linear regression analysis which has previously been tested with classical assumptions analysis. The results of this study indicate that social media, innovation, the use of accounting information, and capital have a significant influence on the performance of MSMEs in Bengkalis Regency, means that the performance of MSMEs is influenced by how effectively they use social media, having new and innovative ideas, use accounting information, and having sufficient capital. Social media makes it easier to promote products and expand their market. Sellers can meet the ever-changing needs of their customers by innovating. Accounting information will help sellers to make important decisions in their business. The availability of sufficient capital will enable the growth and development of businesses. Therefore, the performance of MSME will improve.
Keywords: Social Media, Innovation, The Use Of Accounting Information, Capital, MSME Performance

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1802111817

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Akuntansi., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1802111817

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Akuntansi

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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