Analisis Pengaruh Atribut Produk Dan Hargaterhadap Keputusan Pembelian Paparo…

This study aims to analyze the effect of partial and simultaneous variable product attributes and price on purchase decisions Papa Ron's Pizza on the teen consumers in Pekanbaru. The study was conducted on May 1, 2013 until September 15, 2013 in Pekanbaru city of RiauProvince.In this study consisted of five variables: the dependent variable and the four independent variables. These variables ar…