Analisis Pengaruh Ekuitas Merek Terhadap Keputusan Pembelian Kartu Perdana Te…

This study aimed to analyze the effect of partial and simultaneous variables Brand Equity to Purchase Decision Prime Card Telkomsel in Pekanbaru. The study was conducted on February 10, 2014 to October 2, 2014 in Pekanbaru City Riau Province. In this study consisted of five variables: the dependent variable and four independent variables. These variables are buying decision, Brand Awareness, Br…