Pengaruh Kualitas Produk, Brand Ambassador Dan Brand Image Terhadap Keputusan…

ABSTRACT This study was conducted with the aim of determining the effect of Product Quality, Brand Ambassador and Brand Image on Skintific Skincare Purchasing Decisions in Pekanbaru City. The population in this study were those who had purchased skintific skincare. The number of samples in this study was carried out using the Purposive Sampling technique, namely making all members of the p…