Perilaku Konsumtif Dalam Menggunakan Produk Skincare Pelajar Jurusan Kecantik…

The increasing phenomenon of skincare use among teenagers, especially female beauty vocational school students, is driven by the influence of social media, peers, and the need to appear attractive according to developing beauty stmerekards. This study aims to determine the consumer behavior of female beauty students at State Vocational High School 3 Pekanbaru in using skincare products and the …