Pengaruh Desain Kemasan Produk Dan Beauty Influencer Terhadap Keputusan Pembe…

ABSTRACT The purpose of this study is to analyze the influence of Product Packaging Design and Beauty Influencers on Purchasing Decisions, with Brand Image as an Intervening variable on Gogo Tales cosmetic products in Pekanbaru City. The population of this study were all women who had purchased and used Gogo Tales cosmetics in Pekanbaru City. Respondents in this study numbered 100 people …