Pengaruh Citra Merek, Kualitas Produk Dan Harga Terhadap Kepuasan Dan Loyalit…

Pepsodent is the first toothpaste product in Indonesia. The purpose of this study is to determine the effect of Brand Image, Product Quality and Price to Customer Satisfaction and Customer Loyalty on Pepsodent toothpaste products in Pekanbaru. The object of this research is a costumer Pepsodent product. This research uses Customer Loyalty as endogenous variable and Customer Satisfaction as inte…