SUMMARY FEBRY LESTYA DEWI, Student ID: 2210247974, The Influence of Content Marketing and Influencers on Purchase Intention and Purchase Decisions for Jiniso Fashion Brand Products on Instagram. Supervised by Zulkarnain and Lailan Tawila Berampu. The development of information technology is increasingly rapid. The existence of social media and e-commerce has made business actors start to aban…