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  • Tahun Penerbitan
  • Ketersediaan
  • Lampiran
  • Tipe Koleksi
    Lihat Lebih Banyak
  • Format Fisik Dokumen
    Lihat Lebih Banyak
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  • Bahasa
Ditemukan 1 dari pencarian Anda melalui kata kunci: author=JOICE ESRA RAPPITA PURB...
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The Influence Of Brand Experience And Service Quality Through Brand Trust To …
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JOICE ESRA RAPPITA PURBA / 2102111763

ABSTRACT This study aims to analyze the influence of brand experience and service quality on customer satisfaction through brand trust among users of Octopay, a mobile banking service by Bank CIMB Niaga in Pekanbaru City. A quantitative method was applied, collecting data from 180 respondents through surveys. Data were analyzed using SEM-PLS. The results reveal that brand experience and servic…

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2102111763