Pengaruh Brand Image Dan Brand Trust Terhadap Keputusan Pembelian Dan Brand L…

The purpose of this study is to determine the influence of Brand Image and Brand Trust on Purchase Decision and Brand Loyalty of Yakult Probiotic Drinks Product in Pekanbaru City. This study uses Brand Loyalty (Y2) as endogenous variable and Purchase Decision (Y1) as intervening variable. While the exogenous variables in this study are Brand Image (X1) and Brand Trust (X2). The population of th…