Strategi Pengembangan Industri Kecil Kue Basah Di Kota Pekanbaru

The purpose of this study to analyze the problems that faced the right strategy to be applied to wet cake industry in Pekanbaru. The population and samples in this study are 37 business unit. The method of this analysis used in this study is descriptive and SWOT analysis in order to know the constrains that faced by wet cake industry and also to provide an approriate strategy alternative to be …