Pengaruh Mobile Usefulness, Hedonic Motivation, Dan Facilitating Conditions …

ABSTRACT This study aims to analyze the influence of Mobile Usefulness, Hedonic Motivation, and Facilitating Conditions on the Behavioral Intention of Micro, Small, and Medium Enterprises (MSMEs) to use QRIS in Pekanbaru. The research uses the UTAUT2 framework with a quantitative approach. Data were collected through questionnaires distributed to 100 MSMEs respondents. The data analysis wa…