Pengaruh Kualitas Pelayanan Dan Harga Terhadap Keputusan Pembelian Di Mini Ma…

This study aims to determine the effect of service quality and price on purchasing decisions in Fajri Mart Mini Market, Tampan District, Pekanbaru. The population of this study is all consumers of Mini Market Fajri Mart, with a sample of 140 consumers. The method used is interviews and sampling techniques using accidental sampling. Data analysis used is multiple linear regression. The results s…