Dampak Penggunaan Etalase Terhadap Laba Umkm Kue Basah Di Kota Pekanbaru

ABSTRACT This study investigates the characteristics of business owners and the impact of display case utilization on the profit margins of Wet Cake Micro, Small, and Medium Enterprises (MSMEs) in Pekanbaru City. The research adopts a pre-post design, comparing income data before and after the implementation of display case services. The target population includes wet cake MSME owners who util…