Pengaruh Hallyu Terhadap Keputusan Pembelian Produk Kreatif Lokal Ala Korea (…

This study aims to determine the Korean wave influence on the decision to purchase Korean-style local creative products for members of the CPN group, Fanfict GC group, and Pekanbaru Kpopers which was conducted in March 2019. This study was conducted with an unbroken population and a sample of 100 people. In determining the sample this study is using incidental and quota techniques. The techniqu…