Dampak Ekonomi Digital Bagi Umkm (Studi Kasus Usaha Spa Di Kota Pekanbaru)

ABSTRACT This research was conducted to identify the benefits of the digital economy and its impact on UMKM in the Pekanbaru City area. This research is a quantitative descriptive study, which combines questionnaires, in-depth interviews and observations of UMKM as well as the digital economic media used. Subjects were selected by purposive sampling. The results showed that the most widel…