Pengaruh Promosi Dan Penetapan Harga Terhadap Keputusan Pembelian Pada Konsum…

This research was conducted at the Pekanbaru L'cheese Cake Factory located at Jalan Durian No.28, Sukajadi, Kec. Sukajadi, Pekanbaru City, Riau 28121. The purpose of this study was to study the promotion and pricing of purchasing decisions on consumers of the L'cheese Factory Pekanbaru Cake Shop partially and simultaneously. In this research the method used is quantitative descriptive anal…