Pengaruh Celebrity Endorser Dan Brand Trust Terhadap Keputusan Pembelian Dan …

ABSTRACT This research at analyzing the effect of Celebrity Endorser and Brand Trust variables on Purchase Decisions and Consumer Satisfaction. This research was conducted on all people who use motorcycles in Pekanbaru City who have purchased an unknown number of Honda motorcycles. This research consists of four variables, namely one dependent variable, one intervening variable and two indepen…