Pengaruh Trust, Security, Dan Technology Readiness Terhadap Adopsi Cloud Acco…

ABSTRACT This study, based on the Technology-Organization-Environment (TOE) and Unified Theory of Acceptance and Use of Technology (UTAUT) theoretical frameworks, aims to analyze the influence of trust, security, and technology readiness on cloud accounting adoption in Micro, Small, and Medium Enterprises (MSMEs) in the food industry sector in Pekanbaru City. Understanding these factors is…