Strategi Pemasaran Industri Roti Pada Rotte Bakery Cabang 2 Di Kabupaten Kuan…

ABSTRACT The development of the bakery industry in Indonesia has shown significant growth in line with lifestyle changes that emphasize practicality. The increasing demand for bread has encouraged many business actors to innovate in order to meet consumer needs. Rotte Bakery Branch 2 in Kuantan Singingi Regency is one of the bakery industries striving to compete within this growing market.…