Pengaruh Product Usability Dan Cashback Promotion Terhadap Loyalitas Pengguna…

ABTRACT This study aims to examine the effect of Product Usability and Cashback Promotion on User Loyalty of the "OVO" digital wallet through user satisfaction in Z Generation in Pekanbaru City. The population in this study includes Z generation people who are domiciled in Pekanbaru City who use the OVO digital wallet with a sample size of 115 Z generation of Pekanbaru City and with the Non-Pr…