Analisis Faktor-Faktor Yang Memengaruhi Pengambilan Keputusan Konsumen Dalam …

ABSTRACT The increasing number of specialty stores, especially fruit stores, has influenced the increase in fruit consumption in the city of Pekanbaru. In addition, there are factors and characteristics of respondents that influence consumer decision-making in the process of purchasing fruit, especially at specialty stores. This study aims to: (1) describe the characteristics of consumers …