Analisis E-Wom, Brand Image Dan Brand Trust Terhadap Keputusan Dan Kepuasan G…

ABSTRACT This study aims to analyze the influence of Electronic Word of Mouth (E-WOM), Brand Image, and Brand Trust on Gen Z's Decision and Satisfaction to use the Halodoc application as a digital health solution in the city of Pekanbaru, with Decision as a mediating variable. This study uses a quantitative approach with a questionnaire distributed to 100 respondents, and data analysis using P…