pengaruh brand equity dan kualitas pelayanan terhadap loyalitas pelanggan momoyo

This study aims to analyze the influence of brand equity and service quality on customer loyalty of Momoyo in Pekanbaru. The research type used is descriptive quantitative (path analysis) with the assistance of SPSS. Data collection was conducted through questionnaires that had been tested for validity and reliability. The research sample consisted of 100 respondents determined using accide…