Pengaruh Daya Tarik Iklan Dan Celebrity Endorser Maudy Ayunda Terhadap Citra …

This study aims to determine the effect of Attractive Advertisement (X1) and Celebrity Endorser (X2) on Brand Image (Y1) and Purchase Decision (Y2) Pond's White Beauty Skin Perfecting Cream at Pekanbaru. The population of study was customers Pond's White Beauty Skin Perfecting Cream at Pekanbaru whose numbers are not known with certainly. Sampling technique used was purposive sampling and …