Pengaruh Citra Perusahaan Dan Kualitas Produk Terhadap Keputusan Pembelian Ke…

This research was conducted at Kentucky Fried Chicken Metropoltan City Pekanbaru, located on Jalan Soebrantas Panam. The problem in this research is the decrease in the number of purchases, the percentage of achievement of the transaction target per year has decreased, and not achieving the target number of transactions per year, this is thought to be influenced by a decrease in consumer purcha…