Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Keputusan Pembelian …

This research aims to determine the direct influence of product quality, service quality and brand image on purchasing decisions for mixue products in Pekanbaru City and to analyze the indirect influence of product quality and service quality on purchasing decisions through brand image of mixue products in Pekanbaru City. The population of this research is the unknown number of mixue consumers …