Pengaruh Variasi Menu, Cita Rasa Dan Harga Terhadap Keputusan Pembelian Konsu…

This research aims to determine the influence of menu variations, taste and price on consumer purchasing decisions at Gubuk Coffee Pekanbaru. The method used in this research is descriptive quantitative with the SPSS version 25 program, with data sources from primary and secondary data. The population in this research is all consumers of Gubuk Coffee Pekanbaru. The data collection technique is …