Pengaruh Brand Awareness, Perceived Quality, Dan Promotion Terhadap Keputusan…

This research aims to analyze the influence of brand awareness, perceived quality, and promotion on purchasing decisions for Honda brand automatic motorbikes at PT. Capella Honda 88 Pekanbaru. Brand awareness, perceived quality, and promotion are independent variables (X) while purchasing decisions are the dependent variable (Y). The problem in this research is that sales targets have not been …