Pengaruh Brand Equity Terhadap Keputusan Pembelian New Kawasaki Ninja 250 fi …

The research was conducted at the Kawasaki Greentech Horizon Motorindo dealer in Pekanbaru City, Riau Province. The aim is to see the direct effect of Brand Equity on purchasing decisions of the new Kawasaki ninja 250fi and Brand Preparedness as an intervening variable. This study took a sample of 100 people. The variables used are brand equity, brand preference, and purchase decisions. The me…